Nobel Prize

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Two sentence summary:
People were given the opportunity to attend an event to 'work on something that could someday help them win the Nobel Prize'. The non-existent event played with the particular phrasing Facebook uses with events as they appear in the News Feed™ and was intended to spur goodwill.

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'work on something that could someday help them win the Nobel Peace Prize' events:
1. At Mastodon Mesa – 08/26/2012

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How it appeared in the News Feed™  

Alternate Feed Presentation, 1 – at actual size

Detail from News Feed™ – enlarged for dramatic scale shift

Alternate Feed Presentation, 2 – at actual size

Event Image - in motion  

Event Image - still